July 2020

Digital Marketing

Transition to Post-COVID: The Shift in the Digital Marketing Landscape

This COVID-19 period has been a real struggle for many businesses as this global pandemic has caused severe economic disruption. With many industry sectors being affected, Singapore’s 2020 GDP growth has been expected to drop from 7% to -4%. The virus has disrupted societies causing many countries to be on lockdown. Singapore was forced into a circuit breaker period where people were asked to stay at home as much as possible, closure of workplaces and schools. This has introduced a new normal for many of us that no one was prepared for.