The Power of Retargeting
The real power of retargeting lies in the fact that it allows you to target people who have already shown some interest in what you’re doing and perhaps who were considering buying for you. In marketing speak, we call these people ‘warm’ or ‘qualified’ leads. That is to say that they are more likely to buy from us given the right incentive or nudge.
Retargeting this way is a very powerful strategy because you aren’t approaching a complete stranger who has never heard of your brand, trying to sell them something they’ve shown no interest in before. That former example is how a lot of traditional marketing works, and it’s essentially tantamount to walking up to a stranger and asking if they want to come home with you and stay the night!
Successfully picking up a date involves doing groundwork by chatting for a while. Normally it means getting their number and flirting, maybe going out a few times first.
The same is true with marketing. People will be more likely to buy from you if they know your brand. And if they came extremely close to buying once before, you know they at least have the potential to be interested.
Identify Interested Audiences
Target people who are potentially interested in your services, having visited your website pages before.
Improve Brand Awareness
Increase the familiarity of your products or solutions with the intended audience until they are comfortable buying it.
Maximise Customer Lifetime Value
Retarget your existing customers with new offerings or upsell opportunities.
Why Choose Facebook Retargeting?
Retargeting is just such a buzz word and something that means very little to those who aren’t making a living by selling digital products online. It makes sense though: essentially, it means showing ads to people who have already been to your website – possibly even people who have already shown an interest in a specific product.
So, for instance, if someone has added a pair of shoes to their shopping cart on your website, remarketing might then involve targeting them with ads to offer them more shoes.
That’s the what and the how. But why does this work so well?
How to Use Facebook Retargeting?
Facebook retargeting is one of the most powerful marketing tools when it comes to finding an audience for your products or services. The reason for this, is that it’s also the single most targeted form of advertising – meaning that it will seek out the very visitors who are most likely to buy from you.
Start Using Facebook Retargeting Right Now For Your Business
Learn the importance of Facebook retargeting and reach out to more customers today.
